How to cite this paper
Almestarihi, R., Ahmad, A., Frangieh, R., Abu-AlSondos, I., Nser, K & Ziani, A. (2024). Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability.Uncertain Supply Chain Management, 12(2), 1275-1284.
Refrences
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Allahham, M., & Ahmad, A. (2024). AI-induced anxiety in the assessment of factors influencing the adoption of mobile payment services in supply chain firms: A mental accounting perspective. International Journal of Data and Network Science, 8(1), 505-514.
Alnsour, I., Alghadi, M., Ahmad, A., Alibraheem, M., Altahat, S., Al-Smadi, R., & Alshboul, K. (2023). Islamic financial technology acceptance: An empirical study in Jordan. International Journal of Data and Network Science, 7(4), 1659-1668
Belch, G. E., Belch, M. A., & Ceresino, G. (2013). An investigation of the interactive effects of advertising and promotions on consumer brand loyalty. Journal of Marketing, 77(5), 71-84.
Blasco-Arcas, L., Lee, H. H. M., Kastanakis, M. N., Alcañiz, M., & Reyes-Menendez, A. (2022). The role of consumer data in marketing: A research agenda. Journal of Business Research, 146, 436-452.
Bostanshirin, S. (2014). Online marketing: challenges and opportunities. Proceedings of SOCIOINT14-International Conference on Social Sciences and Humanities, pp. 8-10.
Brown, A., & Miller, L. (2019). Optimizing Digital Marketing Strategies Through ROI Analysis. Journal of Advertising, 35(2), 98-112.
Brown, S., & Turner, L. (2017). The Value of Data in Digital Marketing: A Qualitative Analysis. Journal of Marketing Research, 40(2), 87-102.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing, 7th edn., Pearson.
Chen, C., Wang, C. H., & Chen, J. S. (2017). The impact of return on investment on market share. International Journal of Economics, Commerce and Management, 5(7), 81-90.
Christensen, C. M. (2013). The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press.
Cravens, D. W. (2006). Strategic marketing (Vol. 6). New York: McGraw-Hill.
Daoud, M. K., Al-Qeed, M., Ahmad, A. Y. B., & Al-Gasawneh, J. A. (2023). Mobile Marketing: Exploring the Efficacy of User-Centric Strategies for Enhanced Consumer Engagement and Conversion Rates. International Journal of Membrane Science and Technology, 10(2), 1252-1262.
Davis, J., & Smith, K. (2016). Understanding Customer Journeys through ROI Analysis. Journal of Digital Marketing, 31(1), 54-67.
Di Fatta, D. P. (2018). The determinants of conversion rates in SME e-commerce websites. Journal of Retailing and Consumer Services, 161-168.
France, S. L., & Ghose, S. (2019). Marketing analytics: Methods, practice, implementation, and links to other fields. Expert Systems with Applications, 119, 456-475.
Fraihat, B. A. M., Ahmad, A. Y. B., Alaa, A. A., Alhawamdeh, A. M., Soumadi, M. M., Aln'emi, E. A. S., & Alkhawaldeh, B. Y. S. (2023). Evaluating Technology Improvement in Sustainable Development Goals by Analysing Financial Development and Energy Consumption in Jordan. International Journal of Energy Economics and Policy, 13(4), 348
Goyat, S. (2011). The basis of market segmentation: a critical review of literature. European Journal of Business and Management, 3(9), 45-54.
Gupta, S., & Jain, D. (2019). Personalized Affiliate Marketing: Enhancing Consumer Engagement and Conversion. Journal of Marketing Research, 36(4), 421-436.
Heskett, J.L. (2020). The Profit Impact of Market Strategy. Harvard Business Review.
Interactive Advertising Bureau (IAB). (2021). Digital Advertising Effectiveness: Understanding the Value of Advertising in a Digital World. Retrieved from https://www.iab.com/insights/digital-advertising-effectiveness-understanding-the-value-of-advertising-in-a-digital-world/
Jin, L., Huang, L., & Qin, R. (2019). A Novel Approach to Customer Lifetime Value Prediction Based on Recurrent Neural Networks. Information Sciences, 490, 193-202.
Johnson, P., & Clark, M. (2021). Aligning Digital Marketing ROI with Business Objectives. Harvard Business Review, 58(6), 72-85.
Kerr, G. S. (2015). Does traditional advertising theory apply to the digital world?: a replication analysis questions the relevance of the elaboration likelihood model. Journal of Advertising Research, 55(4), 390-400.
Khan, Y., Su’ud, M. B. M., Alam, M. M., Ahmad, S. F., Ahmad, A. Y. B., & Khan, N. (2022). Application of Internet of Things (IoT) in Sustainable Supply Chain Management. Sustainability, 15(1), 694.
Kotler, P. (2016). Principles of Marketing.
Kumar, V., & Pansari, A. (2016). National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Equity. Journal of Marketing, 80(4), 67-83.
Kusuma, A., & Rafindadi, M. (2019). The Impact of Affiliate Marketing on Website Traffic and Sales. International Journal of Advanced Science and Technology, 28(5), 89-99.
Lee, C., & Williams, E. (2020). Accountability in Digital Marketing: A Cross-Industry Analysis. Journal of Business Ethics, 45(1), 22-37.
Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European management journal, 32(1), 1-12.
Li, Y., & Bernoff, J. (2018). Groundswell: Winning in a world transformed by social technologies. Harvard Business Press.
Narayandas, D. (2018). Market Share and ROI: An Improved Approach. Journal of Marketing Research.
Ni, L., Ahmad, S. F., Alshammari, T. O., Liang, H., Alsanie, G., Irshad, M., ... & Ayassrah, A. Y. B. A. (2023). The role of environmental regulation and green human capital towards sustainable development: The mediating role of green innovation and industry upgradation. Journal of Cleaner Production, 138497
Peng, Y., Ahmad, S. F., Ahmad, A. Y. B., & Mustafa, S. Al Shaikh, Mohammad Khalaf Daoud, and Fuad Mohammed Hussein Alhamdi. (2023). Riding the Waves of Artificial Intelligence in Advancing Accounting and Its Implications for Sustainable Development Goals. Sustainability, 15(19), 14165.
Pomirleanu, N., Schibrowsky, J. A., Peltier, J., & Nill, A. (2013). A review of internet marketing research over the past 20 years and future research direction. Journal of Research in Interactive Marketing, 2, 134-146
Porter, M. E. (2020). Competitive Strategy: Techniques for Analyzing Industries and Competitors. 38
Raychale (2018). Why the Role of Digital Marketing Is Vital to Your Business Growth.
Schultz, D. E., & Patti, C. (2019). Communicating brands in the new media landscape. Marketing Review, 9(3), 185-201.
Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26(2), 102-113.
Smith, J., & Johnson, M. (2017). Measuring Digital Marketing ROI: A Comparative Analysis of Metrics." Journal of Marketing Research, 42(3), 156-174.
Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2019). Contrasting perspectives– practitioner’s viewpoint on personalised marketing communication. European Journal of Marketing, 53(4), 635-660.
Tellis, G. J. (2014). Effective advertising: Understanding when, how, and why advertising works. Sage.
Turner, S., & Davis, R. (2018). The Role of ROI in Justifying Digital Marketing Budgets. Journal of Marketing Management, 29(4), 321-335.
van der Goes, D. N., Edwardson, N., Rayamajhee, V., Hollis, C., & Hunter, D. (2019). An iron triangle ROI model for health care. ClinicoEconomics and Outcomes Research, 335-348.
Wang, C., Ahmad, S. F., Ayassrah, A. Y. B. A., Awwad, E. M., Irshad, M., Ali, Y. A., ... & Han, H. (2023). An empirical evaluation of technology acceptance model for Artificial Intelligence in E-commerce. Heliyon, 9(8).
William, P., Ahmad, A. Y. B., Deepak, A., Gupta, R., Bajaj, K. K., & Deshmukh, R. (2024). Sustainable Implementation of Artificial Intelligence Based Decision Support System for Irrigation Projects in the Development of Rural Settlements. International Journal of Intelligent Systems and Applications in Engineering, 12(3s), 48-56.
Young, S., & Jordan, E. (2008). Top of Mind Awareness in Online Advertising: The Link between Ad Recall and Consumer Consideration. Journal of Advertising, 37(3), 99-112.
Allahham, M., & Ahmad, A. (2024). AI-induced anxiety in the assessment of factors influencing the adoption of mobile payment services in supply chain firms: A mental accounting perspective. International Journal of Data and Network Science, 8(1), 505-514.
Alnsour, I., Alghadi, M., Ahmad, A., Alibraheem, M., Altahat, S., Al-Smadi, R., & Alshboul, K. (2023). Islamic financial technology acceptance: An empirical study in Jordan. International Journal of Data and Network Science, 7(4), 1659-1668
Belch, G. E., Belch, M. A., & Ceresino, G. (2013). An investigation of the interactive effects of advertising and promotions on consumer brand loyalty. Journal of Marketing, 77(5), 71-84.
Blasco-Arcas, L., Lee, H. H. M., Kastanakis, M. N., Alcañiz, M., & Reyes-Menendez, A. (2022). The role of consumer data in marketing: A research agenda. Journal of Business Research, 146, 436-452.
Bostanshirin, S. (2014). Online marketing: challenges and opportunities. Proceedings of SOCIOINT14-International Conference on Social Sciences and Humanities, pp. 8-10.
Brown, A., & Miller, L. (2019). Optimizing Digital Marketing Strategies Through ROI Analysis. Journal of Advertising, 35(2), 98-112.
Brown, S., & Turner, L. (2017). The Value of Data in Digital Marketing: A Qualitative Analysis. Journal of Marketing Research, 40(2), 87-102.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing, 7th edn., Pearson.
Chen, C., Wang, C. H., & Chen, J. S. (2017). The impact of return on investment on market share. International Journal of Economics, Commerce and Management, 5(7), 81-90.
Christensen, C. M. (2013). The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press.
Cravens, D. W. (2006). Strategic marketing (Vol. 6). New York: McGraw-Hill.
Daoud, M. K., Al-Qeed, M., Ahmad, A. Y. B., & Al-Gasawneh, J. A. (2023). Mobile Marketing: Exploring the Efficacy of User-Centric Strategies for Enhanced Consumer Engagement and Conversion Rates. International Journal of Membrane Science and Technology, 10(2), 1252-1262.
Davis, J., & Smith, K. (2016). Understanding Customer Journeys through ROI Analysis. Journal of Digital Marketing, 31(1), 54-67.
Di Fatta, D. P. (2018). The determinants of conversion rates in SME e-commerce websites. Journal of Retailing and Consumer Services, 161-168.
France, S. L., & Ghose, S. (2019). Marketing analytics: Methods, practice, implementation, and links to other fields. Expert Systems with Applications, 119, 456-475.
Fraihat, B. A. M., Ahmad, A. Y. B., Alaa, A. A., Alhawamdeh, A. M., Soumadi, M. M., Aln'emi, E. A. S., & Alkhawaldeh, B. Y. S. (2023). Evaluating Technology Improvement in Sustainable Development Goals by Analysing Financial Development and Energy Consumption in Jordan. International Journal of Energy Economics and Policy, 13(4), 348
Goyat, S. (2011). The basis of market segmentation: a critical review of literature. European Journal of Business and Management, 3(9), 45-54.
Gupta, S., & Jain, D. (2019). Personalized Affiliate Marketing: Enhancing Consumer Engagement and Conversion. Journal of Marketing Research, 36(4), 421-436.
Heskett, J.L. (2020). The Profit Impact of Market Strategy. Harvard Business Review.
Interactive Advertising Bureau (IAB). (2021). Digital Advertising Effectiveness: Understanding the Value of Advertising in a Digital World. Retrieved from https://www.iab.com/insights/digital-advertising-effectiveness-understanding-the-value-of-advertising-in-a-digital-world/
Jin, L., Huang, L., & Qin, R. (2019). A Novel Approach to Customer Lifetime Value Prediction Based on Recurrent Neural Networks. Information Sciences, 490, 193-202.
Johnson, P., & Clark, M. (2021). Aligning Digital Marketing ROI with Business Objectives. Harvard Business Review, 58(6), 72-85.
Kerr, G. S. (2015). Does traditional advertising theory apply to the digital world?: a replication analysis questions the relevance of the elaboration likelihood model. Journal of Advertising Research, 55(4), 390-400.
Khan, Y., Su’ud, M. B. M., Alam, M. M., Ahmad, S. F., Ahmad, A. Y. B., & Khan, N. (2022). Application of Internet of Things (IoT) in Sustainable Supply Chain Management. Sustainability, 15(1), 694.
Kotler, P. (2016). Principles of Marketing.
Kumar, V., & Pansari, A. (2016). National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Equity. Journal of Marketing, 80(4), 67-83.
Kusuma, A., & Rafindadi, M. (2019). The Impact of Affiliate Marketing on Website Traffic and Sales. International Journal of Advanced Science and Technology, 28(5), 89-99.
Lee, C., & Williams, E. (2020). Accountability in Digital Marketing: A Cross-Industry Analysis. Journal of Business Ethics, 45(1), 22-37.
Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European management journal, 32(1), 1-12.
Li, Y., & Bernoff, J. (2018). Groundswell: Winning in a world transformed by social technologies. Harvard Business Press.
Narayandas, D. (2018). Market Share and ROI: An Improved Approach. Journal of Marketing Research.
Ni, L., Ahmad, S. F., Alshammari, T. O., Liang, H., Alsanie, G., Irshad, M., ... & Ayassrah, A. Y. B. A. (2023). The role of environmental regulation and green human capital towards sustainable development: The mediating role of green innovation and industry upgradation. Journal of Cleaner Production, 138497
Peng, Y., Ahmad, S. F., Ahmad, A. Y. B., & Mustafa, S. Al Shaikh, Mohammad Khalaf Daoud, and Fuad Mohammed Hussein Alhamdi. (2023). Riding the Waves of Artificial Intelligence in Advancing Accounting and Its Implications for Sustainable Development Goals. Sustainability, 15(19), 14165.
Pomirleanu, N., Schibrowsky, J. A., Peltier, J., & Nill, A. (2013). A review of internet marketing research over the past 20 years and future research direction. Journal of Research in Interactive Marketing, 2, 134-146
Porter, M. E. (2020). Competitive Strategy: Techniques for Analyzing Industries and Competitors. 38
Raychale (2018). Why the Role of Digital Marketing Is Vital to Your Business Growth.
Schultz, D. E., & Patti, C. (2019). Communicating brands in the new media landscape. Marketing Review, 9(3), 185-201.
Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26(2), 102-113.
Smith, J., & Johnson, M. (2017). Measuring Digital Marketing ROI: A Comparative Analysis of Metrics." Journal of Marketing Research, 42(3), 156-174.
Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2019). Contrasting perspectives– practitioner’s viewpoint on personalised marketing communication. European Journal of Marketing, 53(4), 635-660.
Tellis, G. J. (2014). Effective advertising: Understanding when, how, and why advertising works. Sage.
Turner, S., & Davis, R. (2018). The Role of ROI in Justifying Digital Marketing Budgets. Journal of Marketing Management, 29(4), 321-335.
van der Goes, D. N., Edwardson, N., Rayamajhee, V., Hollis, C., & Hunter, D. (2019). An iron triangle ROI model for health care. ClinicoEconomics and Outcomes Research, 335-348.
Wang, C., Ahmad, S. F., Ayassrah, A. Y. B. A., Awwad, E. M., Irshad, M., Ali, Y. A., ... & Han, H. (2023). An empirical evaluation of technology acceptance model for Artificial Intelligence in E-commerce. Heliyon, 9(8).
William, P., Ahmad, A. Y. B., Deepak, A., Gupta, R., Bajaj, K. K., & Deshmukh, R. (2024). Sustainable Implementation of Artificial Intelligence Based Decision Support System for Irrigation Projects in the Development of Rural Settlements. International Journal of Intelligent Systems and Applications in Engineering, 12(3s), 48-56.
Young, S., & Jordan, E. (2008). Top of Mind Awareness in Online Advertising: The Link between Ad Recall and Consumer Consideration. Journal of Advertising, 37(3), 99-112.