An empirical analysis on the adoption of electronic banking in the financial institutes using structural, behavioral and contextual factors


Ali Akbar Ahmadi and Mahdi Afrouzi


This research examines ontextual, structural and organizational factors, which can facilitate or slow down adoption of innovation in Electronic Banking in the financial Institutions. Three-imensional model co-structure, co-behavioral, contextual (3C) is used in this research. This schema is a logical model in the categories of models and many of concepts, events and organizational phenomena can be examined. Structural factors including type of the organization of institution, work distribution, preparing mobilization of resources and equipment and risk of decision-making sophistication influence on adoption of Electronic Banking. There are four contextual factors, which contribute in adoption of Electronic Banking including goals, strategies, culture and common norms. The five Behavioral Factors, which affect on lectronic anking are connections and relations, skills and personal characters of employees, education, job satisfaction and anking work process. By studying the mentioned factors, we have realized that ontextual factors plays important role on adoption of lectronic Banking by employee and the ehavioral and structural actors have minor impacts. The mentioned proposals are methods, which facilitate the adoption of lectronic anking in the country.


DOI: j.msl.2012.04.022

Keywords: Organizational factors ,Structural factors ,E-commerce ,Behavior factors

How to cite this paper:

Ahmadi, A & Afrouzi, M. (2012). An empirical analysis on the adoption of electronic banking in the financial institutes using structural, behavioral and contextual factors.Management Science Letters, 2(5), 1669-1682.


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