Investigation the impact of outsourcing on competitive advantages' creation by considering Porter's model; Case study: Zamyad Company


Ahmad Reza Kasrai, Hassan Mehrmanesh and Reza Ayazzade Shirazi


Competitive advantage is an important factor in boosting companies' success and is considered more emphatically in management and strategic marketing literature in recent years. There are many different ideas about effective factors in creation of competitive advantages. Also fast rate of change in business, is forcing CEOs to utilize some strategies, which have the best impact on current organizational circumstances and the future trend of investigation in organizational trades. Outsourcing is one of the best strategies, which are widely utilized by CEOs in different organizations. Many managers believe that outsourcing is the solitary way for preserving the balance of organization in 21 century. Based on Porter competitive advantage model, there are three strategies, which lead a company to reach competitive advantage. These strategies are cost leadership, differentiation strategy and segmentation strategy.


DOI: j.msl.2012.03.015

Keywords: Outsourcing ,Competitive Advantages ,Porter's Model ,Cost Leadership Strategy Differentiation Strategy ,Segmentation Strategy

How to cite this paper:

Kasrai, A.R., Mehrmanesh, H., & Ayazzade Shirazi, R. (2012). Investigation the impact of outsourcing on competitive advantages' creation by considering Porter's model; Case study: Zamyad Company.Management Science Letters, 2(4), 1065-1072.


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