An empirical study to detect effective factors to increase number of moviegoers


Yasaman Giyahi


In this paper, we present an empirical study to detect important factors, which could increase the number of moviegoers. The study distributes a questionnaire among different people at four age groups including 35.2% (men), and 64.8% (women), most of them are single (between 21 to 30 years) living at 3- to 4-member families, holding BA degree with 4 to 7 million Rials monthly salary. Inferential statistics tests, including Kolmogorov–Smirnov, binominal or ratio, Chi Square and Friedman, show that type of story, genre and artists, casts are considered as the most important factors in selection of film while quality of sound, seat comfort, ventilation of cinema hall are regarded as the most important factors in selection of cinema.


DOI: j.msl.2012.02.004

Keywords: Cinema ,Cinema Hall ,Film Marketing ,Moviegoer

How to cite this paper:

Giyahi, Y. (2012). An empirical study to detect effective factors to increase number of moviegoers.Management Science Letters, 2(4), 1349-1358.


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