Today, countries compete to gain political, economic, social and cultural advantages. In addition, cities are trying to demonstrate their predominance on local and regional levels and achieve development by using managerial science. Meetings, incentives, conventions and exhibitions tourism (MICE) hosting as a significant element of urban tourism is one of the effective methods to obtain urban development around the world. However, no specialized planning and independent investments in regard to these activities have been organized in Iran. Aiming to identify suitable areas in the northern part of Iran, the present research intends to recognize the necessary physical and location related (P.L) indexes to perform the specialized activities of MICE tourism in this region. So at first, indispensable indicators to accept special role of MICE tourism are identified and then using GIS and fuzzy method, adapted areas are assigned. The result map shows that a ribbon-like area near the Caspian Sea with two wide lands at central and western parts is a proper choice to host MICE activities in the region from the viewpoint of P.L indexes.

Tabrizi, N., Taghvei, M & Varesi, H. (2012). A fuzzy application on MICE hosting: An Iranian case study for locating suitable areas based on P.L Indexes.Management Science Letters, 2(2), 503-510.

Bhatia, V.K., & Rai, S.C. (2004). Evaluation of socio – economic development in small areas. New Dahlia.

Davidson, L. (2007). 10TH Tourism Congress, University and Company Convention, Congress and Incentive travel. Valencia, 15-35.

Department of Geographical Studies. (2009). A regional plan for Guilan and Mazandaran (Geographical and environmental studies).Tehran: Ministry of Housing and Urban Development Publishing.

Fakhudi, A. (2005). Using fuzzy logic in planning and regional development. Science and Development Journal, 17, 39- 61.

Jantzen, J. (1998). Tutorial on fuzzy logic. Technical university of Denmark, Department of Automation, report No. 98-E 868.

Khakpour, B., & Bavanpouri, A. (2009). Analysis of inequality at the levels of districts development in Mashhad city. Journal of Knowledge and Development, 37, 182-202.

Li, L. (2008). A review of entrepreneurship research published in the hospitality and tourism management journals. Tourism Management journal, 29, 1013–1022.

Movahed, A. (2007).Urban Tourism. Ahvaz: Chamran University Publishing.

Ness, P. (2001). Urban planning and sustainable development. European Planning Studies, 4, 135-147.

Pao, J.W. (2004). Recent Developments and Prospects of Macao’s Tourism Industry. Monetary Authority of Macao, 79-95.

Papeli, M.H., & Saghaie, M. (2007). Tourism, Nature and Concepts. Tehran: SAMT Publications.

Qarahnejad, H. (2009). Tourism Industry and Its Economic Analyses. Najafabad: Publications of Najafabad University.

Rogerson, C.M. (2005). Conference and Exhibition Tourism in the Developing World: The South African Experience. Urban Forum Journal, 2, 176-195.

SAP Consulting Engineers. (2006). A project for the development of tourism industry in the coastal area of Caspian Sea.

Sheng, L., & Tsui, Y. (2009). A general equilibrium approach to tourism and welfare: The case of Macao. Habitat International Journal, 33, 419–424.

Statistical Center of Iran. (2006). Statistical Yearbook of National Transportation. Tehran: Planning and Strategic Supervision, Office Publishing.

Taghvai, M., & Rahmati, S. (2006). Analysis of culture indexes in provinces of Iran. Geography Regional Development Journal, 17, 117-132.

World Tourism Organization. (2009). National and Regional Planning for Tourism. Tehran: Cultural Researches Office Publishers.

Yi Wu, P., Auld, C. & Lloyd, K. (2008). The Factors Influencing Corporate Social Responsibility Behavior in the MICE Industry. CAUTHE 2008 Conference, 1-8.

Zadeh, L.A. (1968). Fuzzy algorithms, Information. & Culture. , 12, 94-102.

Zhang, X., Song, H. & Huang, G., (2009).Tourism supply chain management: A new research agenda. Tourism Management Journal, 30, 345–358.