Impact of firm-level factors and market entry mode on performance: A study of service MNCs in an emerging economy


George Acheamponga and Benard Kumah


The study examined the market entry strategies of multinational services companies into Ghana’s service sector and the linkages to firm level performance after entry. Literature was reviewed on market entry strategies, internationalisation, globalisation of service firms and resource-based theory. The study adopted a quantitative research approach in this study to enable empirical testing of Ekeledo and Sivakumar (2004) framework. The study found that firm specific factors affect the market entry strategy while the entry strategy also affects performance after it enters the market. Home country factors and the features of services are also seen to moderate on the effects mentioned. The study also found that the features of services were an industry wide issue not so much consideration is given to it.


DOI: j.msl.2011.11.004

Keywords: Market Entry ,Services ,Ghana ,Multinationals Internationalisation

How to cite this paper:

Acheamponga, G & Kumah, B. (2012). Impact of firm-level factors and market entry mode on performance: A study of service MNCs in an emerging economy.Management Science Letters, 2(2), 631-646.


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