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Identifying variables influencing the adoption of artificial intelligence big data analytics among SMEs in Jordan
, Available on April, 2024 Belal Mathani, Hamid Safyyih Ajrash, Ahmad Barakat Dalaeen, Khaled Yousef Alshboul, Hazem Almahameed, Mohammad Haider Alibraheem, Amin Khalifeh, Mohammad Issa Alzoubi and Ahmad Y. A. Bani Ahmad PDF (650K) |
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Abstract: The research investigates the link between technology, organization, and environment, and the uptake of artificial intelligence among SMEs in Jordan. The objective is to get a deeper understanding of the factors that promote or hinder enterprises' use of artificial intelligence during the recruitment of leaders. A total of 295 participants, who were owners or managers in several SME sectors, manufacturing, including services, construction, and agriculture, were selected via judgmental sampling. Data collection was conducted utilizing a survey instrument, and the collected data was processed employing Smart PLS. The findings demonstrated a substantial correlation between attitude toward artificial intelligence uptake and factors such as relative advantage, complexity, top management commitment, and organizational preparedness. Nevertheless, factors like competitive pressure, external assistance, a favorable regulatory environment, compatibility, and staff flexibility do not significantly influence the attitude toward the uptake of artificial intelligence. In summary, these findings provide valuable insights for decision-making and resource distribution. They underscore the significance of factors such as relative advantage, complexity, top management commitment, and organizational readiness in achieving goals in the field of artificial intelligence. Additionally, they identify areas where efforts may not result in significant effects. The practical ramifications and future study paths are emphasized according to current technological needs. DOI: 10.5267/j.ijdns.2024.4.016 Keywords: TOE model, Relative advantage, Top management commitment, Complexity, External assistance
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The effect of cloud computing on the quality of financial statements: The mediating role of internal control system
, Available on April, 2024 Rawan Almanaeseh, Ahmad Marei, Rania Al Zu’mot, Sad Abu alim, Esraa Esam Alharasis, Dina Alkhodary and Abdalwali Lutfi PDF (650K) |
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Abstract: The study aimed to evaluate how cloud technology implementation would affect Jordanian industrial businesses' financial statements' integrity across a range of variables (financial condition, income, cash flow, owners' equity). The investigation involved employees from financial and internal audit departments, including various job titles. A random sample of 150 questionnaires was distributed among the study population, with a 96% response rate (145 retrieved). Respondents were scored using a Likert five-point scale on the 44-paragraph questionnaire. To accomplish its goals, the study used a descriptive-analytical methodology and statistical techniques such as path analysis (using AMOS) and simple linear regression analysis (using SPSS). According to the study, the implementation of cloud accounting has a statistically significant effect on the quality of financial statements by Dimension (statement of financial position, income statement, statement of cash flows, and list of equity), according to the study. Applying cloud accounting has a statistically significant effect on the internal control system, and the internal control system has a statistically significant impact on the accuracy of financial statements. Furthermore, cloud accounting has a statistically significant impact on the quality of financial statements in Jordanian industrial companies through the internal control system as an intermediate variable. The study made several recommendations in light of the earlier findings, the most significant of which are: determining the internal control system's current state both before and after cloud accounting was implemented; creating and executing a robust internal control system compliant with international accounting standards; and assessing the suitability of cloud accounting solutions through thorough evaluations. The report also emphasized how crucial it is to set up ongoing audit and internal control systems to evaluate how well the internal control and cloud accounting systems are working together. DOI: 10.5267/j.ijdns.2024.4.015 Keywords: Cloud technology Application, Financial Statements Quality, Statement of Financial Position, Income Statement, Cash Flow Statement, Owners Equity Statement, Internal Control System
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Innovative IoT security protocol: High-accuracy device identification and resilience against credential compromise (HADIRACC)
, Available on April, 2024 Joseph Teguh Santoso, Mars Caroline Wibowo and Budi Raharjo PDF (650K) |
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Abstract: The IoT ecosystem faces increasingly complex security challenges due to the rapid growth of global IoT devices. Security risks related to device identification and credential compromise are on the rise, especially with the proliferation of IoT devices in various aspects of life. This research highlights the need to address these vulnerabilities through the development of robust security protocols, aiming to create a more secure IoT ecosystem and enhance user trust in this technology. The objective of the research is the development of an innovative IoT security protocol; High-Accuracy Device Identification and Resilience Against Credential Compromise (HADIRACC). This paper contributes significantly to enhancing the security and reliability of the IoT ecosystem. The research methods employed encompass the development of security protocols, the development of a proximity-based solution, and the classification of IoT devices using data processing techniques and machine learning-based classification. This study involves the collection and pre-processing of datasets, training different classifiers using 70% of the dataset, and testing the classifiers using the remaining 30%. The proposed protocol can effectively enhance the security of IoT devices by addressing various scenario-based attacks. Furthermore, the results of the analysis of the five classifiers used in this study indicate that Random Forest has the highest F1 score accuracy, reaching 88.8%. This suggests that Random Forest, as a classifier, can make the most accurate predictions compared to other classifiers. DOI: 10.5267/j.ijdns.2024.4.014 Keywords: IoT Security, Device Authentication, Machine Learning, Proximity-based Authentication
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Linking the role of e-commerce and financial literacy on MSME's sustainability performance during the digital era
, Available on April, 2024 Sri Dewi Wahyundaru, Windhu Putra, Mukti Wibowo, Elvia Ivada, Preatmi Nurastuti, Cornelius Damar Sasongko, Moh. Miftachul Choiri and Dwi Yuzaria PDF (650K) |
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Abstract: In recent years, E-Commerce has experienced a very significant increase. E-commerce provides a broad overview of technology, processes and practices that can be carried out without using paper as a means of transactions. E-commerce has had a big influence on the social and economic growth of today's society. Business management's ability to manage financial information is an important indicator in influencing Micro, Small and Medium Enterprises’ (MSME's) business performance. Good financial management behavior will result in good fund management effectiveness. This research aims to analyze the relationship between E-Commerce and the performance of MSMEs and analyze the relationship between financial literacy and its positive and significant relationship with the performance of MSMEs. The research method uses a descriptive method with a quantitative approach. The population in this research are MSMEs managers who have comprehensive knowledge regarding the operations and performance of MSMEs. In this study, researchers used a simple random sampling technique with a sample size of 478 MSME managers. Data analysis in this research uses the Partial Least Square (PLS) technique which is an alternative method based on the variance of the variables used. The stages of data analysis are validity testing, reliability testing and hypothesis testing. The independent variables in this research are e-commerce and financial literacy, while the dependent variable is MSME performance. The results of this research show that e-commerce has a positive and significant relationship with MSME performance and financial literacy has a positive and significant relationship to MSME performance. In addition, e-commerce has a significant influence on the performance of MSMEs because the presence of e-commerce is one of the marketing alternatives used to reach more customers. MSMEs have the same opportunity to use e-commerce as an alternative to maximize performance. However, not all MSMEs have the capability to use and utilize e-commerce optimally. This is because financial literacy is knowledge in managing finances well. After all, knowing good financial management will make it easier to make economic decisions since the higher the level of financial literacy, the MSME players can optimize performance. DOI: 10.5267/j.ijdns.2024.4.013 Keywords: e-commerce, Financial literacy, Performance, MSMEs, PLS-SEM
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Key aspects of personal brand identity in social media commerce: Impact on successful personal branding
, Available on April, 2024 Nichanan Kongsri and Pensri Jaroenwanit PDF (650K) |
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Abstract: This study explores the factors influencing personal brand identity and their impact on successful personal branding. It examines the positive influence of social media usage, self-expression, professionalism, and self-disclosure on personal brand identity, while also considering the inconsistent findings regarding the role of self-efficacy. The study finds that social media usage, self-expression, professionalism, and self-disclosure play crucial roles in developing a strong personal brand identity, which is essential for achieving successful personal branding. However, the findings on self-efficacy's influence on personal brand identity are inconsistent with previous research. This study contributes to the understanding of personal brand identity and provides valuable insights for individuals and organizations seeking to develop and maintain strong personal brands. DOI: 10.5267/j.ijdns.2024.4.012 Keywords: Personal brand identity, Personal branding, Social media usage, Self-expression, Professionalism, Self-disclosure, Self-efficacy
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The impact of attitude, subjective norms, perceived behavioral control, and perceived risks on intention in online shopping in Jordan
, Available on April, 2024 Muath Ayman Tarawneh, Malek Alsoud and Muath Maqbool Albhirat PDF (650K) |
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Abstract: Previously, studies reported inconclusive findings while analyzing the influence of factors affecting online purchase intention. Also, most studies were conducted in the context of developed countries, limiting us to a specific context. Hence, for comprehensive understanding, this study aims at examining the factors affecting the online purchase intention in the e-commerce industry of Jordan. The survey was conducted to collect data from university students in Jordan. Structural equation modeling was employed to analyze the data. Findings show that attitude, subjective norms, perceived behavioral control are positively associated with online purchase intention. However, perceived risks are negatively associated with online purchase intention. Although all factors are significantly related to online purchase intention, the attitude has a greater influence. This study adds value to the theory of planned behavior and consumer behavior by examining attitude, subjective norm, perceived behavioral control, and perceived risks as important predictors of online purchase intention. Besides, this study suggests that online retailers must keep their commitments, promises, and customers’ interests in mind while developing e-commerce strategies. DOI: 10.5267/j.ijdns.2024.4.011 Keywords: Attitude, Subjective Norm, Perceived Behavioral Control, Perceived Risks, Online Purchase Intention, Theory of Planned Behavior
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The impact of Instagram content marketing on cognitive engagement, affection, and behavior
, Available on April, 2024 Shafig Al-Haddad, Abdel-Aziz Ahmad Sharabati, Ahmad Yacoub Nasereddin, Madeleine Alyah, Omar Mehyar and Ahmad Ali Atieh Ali PDF (650K) |
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Abstract: The current research aims to expose the value of Instagram's features and content and investigate how cognitive functions mediate the relationship between Instagram's content-related elements (informative material, user-generated content, augmented reality content, entertainment, trustworthiness, sociability) and consumer affection and behavior. This study employed a random sample strategy and gathered 292 responses. The tool AMOS 22 (Analysis of a Moment Structure) examined the data efficiently. Results show that all Instagram content marketing elements affect cognitive engagement, where augmented reality content has rated the highest effect, then user-generated content, trustworthiness, informative material, entertainment, and sociability, consequently. Then cognitive engagement affects affection and behavior. DOI: 10.5267/j.ijdns.2024.4.010 Keywords: Instagram Content Marketing, Cognitive Engagement, Affection, Behavior
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Digital transformation in SMEs: Assessing the impact of big data capabilities on project success, business continuity, and sustainability
, Available on April, 2024 Amani Abu Rumman, Mohammad A.K. Alsmairat, Rawan Alshawabkeh and Lina Al-Abbadi PDF (650K) |
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Abstract: During the innovation era and in the highly competitive environment, big data capabilities (BDCs) play a pivotal role in shaping competitive dynamics; the influence of these technologies on small and medium-sized enterprises (SMEs) operating in the retail sector is critically significant. This study is specifically focused on the retail industry, with a particular emphasis on how BDCs impact the project success, business continuity, and sustainability of SMEs within this industry. Our theoretical model was tested using a survey of 300 operations managers working in SMEs in the retail sector in the Middle East. PLS-SEM was conducted to analyze our collected data. Our results reveal that BDCs enhance project success and promote sustainability practices. The findings also reveal that BDCs have no impact on business continuity. By shedding light on the nuanced impact of BDCs on SMEs in the retail sector, this study contributes valuable insights to the existing literature, offering a deeper understanding of how these technological capabilities can drive success and sustainability in a highly competitive market environment. DOI: 10.5267/j.ijdns.2024.4.009 Keywords: Big data capabilities, Digital transformation, Project success, Business continuity, Sustainability
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Investigation of the role of internet marketing, word of mouth communication and brand awareness on purchasing decisions: An empirical study in online stores
, Available on April, 2024 Tita Hariyanti, Mulyono, Eti Setiawati, Gustiarti Leila, Hadi Purnomo, Nicko Albart, Yogi Makbul and Indarti Indarti PDF (650K) |
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Abstract: This research aims to investigate the role of internet marketing, word-of-mouth and brand awareness on purchasing decisions in online stores. The respondent sampling technique used in this research is a non-probability sampling technique, which uses a purposive sampling technique. The responses to this research were from 468 online store consumers. Measurements of “Internet Marketing”, “Word of Mouth Communication”, “Brand Awareness” and “Purchasing Decisions” were carried out using a seven-point Likert scale, ranging from strongly agree (1) to strongly disagree (7). In this research, the data was analyzed using the Partial Least Square (PLS) method with SmartPLS version 3.0 software. The stages of research data analysis are outer model testing, namely unified validity and reliability, inner model testing and hypothesis testing. Based on the results of data analysis, it is concluded that internet marketing, word-of-mouth and brand awareness had positive and significant effects on purchasing decisions. Better internet marketing will improve consumer purchasing decisions, brand awareness plays an important role in consumer purchasing decisions, and consumers will carry out word-of-mouth activities and tell other people about consumer experiences after consuming products, electronic word of mouth can help consumers in making buying decisions. Based on the results of data analysis, the study provides managerial implications as follows: online stores should evaluate the Internet marketing strategy used by the company by looking for information about what is currently trending among the public and forming a special team to carry out Internet marketing strategies to make them more attractive and creative and provide more complete information regarding products are marketed so that they attract consumers to make purchasing decisions. DOI: 10.5267/j.ijdns.2024.4.008 Keywords: Internet Marketing, Word of Mouth Communication, Brand Awareness, Purchasing Decisions, Online Stores
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